/ 01
Computed match scores
Fit is scored against campaign requirements, not follower count.
PRODUCT_04Creator Matching & Workflow
Nufuz AI
Where GCC brands and creators actually match.
In Development
Nufuz AI is a matching and workflow layer connecting brands and creators across the GCC. Brands set campaign requirements and receive computed match scores; both sides confirm the collaboration in-app; results are reported against the campaign that was agreed.
// the problem
The problem it solves.
Creator selection in the region still runs largely on follower count and personal contacts — two signals that say very little about whether a creator fits a specific campaign.
The workflow around it is just as loose: terms agreed in chat threads, deliverables tracked in spreadsheets, and reporting assembled after the fact from screenshots.
Nufuz treats compliance as a trust signal rather than paperwork: creator licence verification is a first-class field in the profile, surfaced to brands during selection instead of being asked about later.
// how it works
How it works.
/ 01
Discover
Brands set campaign requirements: audience, category, format, language and market.
/ 02
Connect
Match scores are computed against those requirements, and both sides confirm in-app.
/ 03
Create
Briefs, deliverables and approvals live in one place instead of scattered chats.
/ 04
Measure
Results are reported against the campaign that was agreed, not against vanity totals.
// capabilities
Key capabilities.
/ 02
Licence verification
Creator licence status is a first-class, visible field.
/ 03
Two-sided confirmation
Brand and creator both confirm the collaboration in-app.
/ 04
Campaign workspace
Briefs, deliverables and approvals tracked in one thread.
/ 05
Reporting against the brief
Outcomes reported against what the campaign actually asked for.
/ 06
Arabic-first
Built for Arabic and English campaigns across GCC markets.
// audience
Who it's for.
Brands and marketing teams
Teams running creator campaigns who need selection to be defensible.
Creators
Creators who want to be matched on fit and to have compliance count in their favour.
Agencies
Agencies coordinating several campaigns and creators at once.
// next
Interested in Nufuz AI?
We're working with a small number of partners as we build. Tell us about your operation and we'll reply within 24 hours.